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home | Feature Articles

Feature Articles

Find the latest feature articles here! We generally post new articles every day, and most of them can be found right here. Click on any headline below to find the full article. And be sure to click the 'view more articles' link at the bottom of the page to read articles you may have missed.

Get the design and copy writing of your sales brochures wrong... and you'll waste thousands of sales opportunities

So, before you invest in design and printing, follow these critical guidelines... . . . keep reading

The secrets & techniques for writing compelling headlines

We all know the importance of a powerful headline. However, writing a great headline isn't as easy as it sounds. An effective headline will literally force your potential customers to learn more. . . . keep reading

You may think that there is not a lot you can learn to improve your marketing from a copywriter that began writing highly successful letters almost 70 years ago, and you would be wrong.

But Robert Collier is one of the absolute greatest copywriters of all time. . . . keep reading

The proven components of the most successful sales letters throughout history

The definitive checklist for writing a successful letter for your business... . . . keep reading

How layout and typograph dramatically affects your response rates ...

Recently I received an email from a company trying to promote their printer cartridges. Nothing unusual in that, but the layout and copy was DIRE! In particular, they had ... . . . keep reading

How to improve your Direct Mail results in 8 easy steps

Year on year - and despite the rise of email campaigns - direct mail continues to grow in volume. That's because it gets results. But only if you do it right... . . . keep reading

The key to profitable advertising for your company

Did you know, you've only got 5 seconds maximum to capture your prospect's interest? Often it's even less! Just one or two seconds. . . . keep reading

Are you wondering why your email marketing isn't working?

Perhaps you're sending out follow-up emails to leads who have requested your information from ads you've run, but you get little or no response. Why is nothing happening?! I'm sure you'd like to know what you're doing wrong... . . . keep reading

Google AdWords Management - Improving your Return On Investment...

If you do it right, Google AdWords can be a great way to get a large number of targeted visitors to your website quickly and at minimal cost. But do it wrong and you could end up spending a lot of money for a very low return. . . . keep reading

Make sure your online strategy isn't missing this vital ingredient

By reading on and acting on what I'm about to tell you, I guarantee your company will benefit from a big surge in enquiries this year. And you don't need me to tell you that more enquiries will almost certainly mean more orders, tenders or sales... Here it is… . . . keep reading

Why professional web design just isn't enough

On a pound for pound basis, your web site could be the least cost-effective marketing investment you've ever made ... but it doesn't have to stay like that forever . . . keep reading

The kind of advertisements NOT to copy...

The vast majority of advertising creates no new sales revenues for its owners. It simply burns their budget and massages their ego. . . . keep reading

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